Vacuum ad from Germany

1)What is the purpose of the ad your bringing in?
The purpose of this ad is to sell vacuum’s.
2)Who is the intended audience?
The intended audience of this ad would be women that are looking to buy a vacuum. I say women because this ad is showing that women are in charge of the the house.
3)What does the advertisement look like?
This ad is a picture of of a women with high heals on and one foot on top of a vacuum. The women has a man tied up. Both of them are not wearing very many clothes.
4)How does the visual and textual content of the ad work together to create a persuasive argument?
There in not any text on this ad. The only thing that is close to text on this ad is an X with a circle around it in the bottom right hand corner.
5)Which of Neumeier’s Seven levels of communication are prominently used in this ad?
This ad mainly uses the sensation level of communication. This is a very sexual ad in terms of the pose that the figure is in and the amount of clothes that are both wearing.
6)What are the cultural values promoted in this advertisement?
I believe that the cultural values in this ad are that in our society sex sells and thats what this ad is doing.
7)What works or doesn't work about this advertisement?
I don’t think that this ad works very well at all. I can see how this shows that women can be more dominate over men at times and not have to stay at home and clean the house. Other that this I don’t really see how this ad works for selling vacuum’s.