Calvin Klein

1)What is the purpose of the ad your bringing in?
The purpose of the Calvin Klein is to sell their clothing. I think jeans are the main product that they are selling in this ad.
2)Who is the intended audience?
The intended audience of this ad would be women who are looking to buy jeans from Calvin Klein.
3)What does the advertisement look like?
This ad has a picture of a women in the jeans and she appears to be crawling on a bed the is next to a window that over looks the city. The girl is wearing the jeans and a very small top that shows a lot of skin.
4)How does the visual and textual content of the ad work together to create a persuasive argument?
I think that the image and text work well together. The text is some what over lapped on the the figure in the image. The color differences allows the text to be read clearly. Over all I think that ad works very well.
5)Which of Neumeier’s Seven levels of communication are prominently used in this ad?
This ad mainly uses the sensation level of communication. This is a very sexual ad in terms of the pose that the figure is in and the amount of clothes that she is wearing. Another one that this ad uses is identification. The way that this is used is in the brand. The viewer would have to identify the brand and their type of clothes to be persuaded to buy the product.
6)What are the cultural values promoted in this advertisement?
I believe that the cultural values in this ad are that in our society sex sells and thats what this ad is doing.
7)What works or doesn't work about this advertisement?
I don’t see any thing that does not get the point of this ad across to the viewer. So I think that ad is doing what they intended it to do.