County Jam

What is the purpose of this project?
The purpose of this project is to inform people when the event is taking place, where the event is taking place, and who will be at the event.
What are you hoping to achieve?
With this advertisement I am hoping to inform people when this event is taking place, where this event is taking place, and who will be at the event.
Who is the audience for this campaign?
The intended audience for this campaign in mostly teenage to young adults. At the very largest I would have to say 16 to 40 year olds. Mainly people that are interested in country music.
What is the core message?
The message that I am trying to send with this campaign is informative. I want county music fans to know about the event that is going to take place. I think that this is a good way to see lots of singers at one place and the price is good for the singers that will be there.
What is the point that you want the viewer to walk away with?
I want the viewer to walk away knowing the dates that the event is taking place and where the event is taking place.
What do you want the audience to do?
I want the viewers of the advertisements to know when the event is and plan to attend the event.
How will the audience benefit from what your selling?
I believe that that the audience will benefit form coming to country because they will get to see some of the top names in country all in one spot and will not have to attend many different concerts to see the stars that they want to see. This way they will about the price of one concert to see 4 days worth of the top country singers.