Country Jam forms of Advertisement
Billboard
This will reach the target audience because the target audience can drive therefore they will be on the road and be able to see the billboard. I intend this to be the first piece of the campaign that the viewer sees and this will lead them to either the web sight or to pick up a one of the brochure’s.
Brochure
I plan to have brochure’s at the local country radio stations and at some of the restaurants around town. The brochure will have the line up of the singers on it and when they are going to be singing. This way people can come to see the singers that they want to see sing. This part of the campaign will give the consumer the chance to have some piece of physical paper to hold on to that will remind them of the event.
Website
The website will be there so that once the viewer has seen one of the other forms of advertisement and want the have more information about the event they will be able to retrieve it. This will help the rest of the ad’s and mainly give more information.