Wednesday, January 28, 2009

Rape Research
What are public perceptions of this theme?
When rape is mentioned in the media it normally reports on a brutal rape case that took place in an unfamiliar place, late at night, and that was committed by a minority. These are the cases that are most reported, but there are other cases that are much different and not as gory.
What is the problem?
The problem with this issue is that people only think that raps can take place in a dark ally at night by a minority. When this is not true. People tend to not think that they are not in danger in the middle of the day, when there are people around, and when they are not around a minority group. These people tend to not be prepared and let their guard down and this is when they are in the most danger.
Who is affected?
Really any one can be affected by the act of rape. The most common are younger women. Overall women in general are more affected by rape but a man can be raped as well.
What are the causes?
Rape can cause many unwanted things. Such as unexpected pregnancy and every thing that goes along with this. For example abortion. Another problem is STD’s that can be transfered. There can also be physical pain as well as mental pain that one goes through.
Various statistics related to topic?
4 in 10 take place at the victim's home
2 in 10 take place at the home of a friend, neighbor, or relative
1 in 12 takes place in a parking garage
43% of rape occurs between 6 p.m.-midnight
33% between 6 a.m.-6 p.m.24% between midnight and 6 a.m.
1 in 4 women are rapped in the U.S.
sexual assault in the U.S. happens every two minutes
57% of rapes happen on dates
50% of rapes occur only one mile from the victim’s home.
38% of rapists are a friend
28% are an intimate partner
7% are a relative of theirs.
95% of rapists are of the same ethnic background as the person who gets rapped
52% of rapists are white males.
73% of rape victims know their aslant
What are the cultural and social circumstances?
This topic is viewed by our cultural that everyone has the right to their own body. Rape is a violation of someone’s body. Everyone in america has the right to say no to someone that they don’t want to touch them.
Why is this an issue?
This is an issue because there is a very large number of people still becoming victims of rape every day. If people were more aware of ways and situations that lead themselves to becoming victims then they could be pre pared.
Who are the major organizations working for this cause/topic, and how do they promote themselves?
RAINN, which stand for rape, abuse, and incest, national, network. This is the nation’s largest anti-sexual assault organization. They provide help, info, and ways to get involved in prevention. They use the internet and work with local rape crisis centers which are located across the US. There are also Campus outreach services. These are located on high school and college campuses. They provide information and help for students on campus for easy access.
Gillete

1)What is the purpose of the ad your bringing in?
The purpose of this ad is to introduce a new body wash for men. This body wash is better than other products because it not only cleans your body it hydrates your skin as well. This ad’s intentions are to make you buy this product.
2)Who is the intended audience?
The intended audience of this product would be men. I would say that any age man that would like his body wash to clean and hydrate his skin at the same time. I think that most likely age range to buy this product would be between 18 and 30.
3)What does the advertisement look like?
The advertisement has an image of a man using the the product. The image takes up most of the page. At the bottom of the page there is an image of the product as it would appear in the store. I think that this is very effective because if some one saw this ad and wanted to go buy the product they would have a reference and know what they were looking for. The the right of the product is a short description of the the product is and what is so good about it. In the very bottom right corner is the company logo and slogan. Where the text is located there is a gradient band so the text is not lost in the image. This band is placed over the image. The colors of the product are used in the though out the entire ad. The colors in the ad are very masculine colors. This was a good choice because of the target audience being men.
4)How does the visual and textual content of the ad work together to create a persuasive argument?
These two work together very well. the text is al white and placed on different color backgrounds to emphasize the more important parts. As well as the use of different sizes of text. The text is all located on the gradient band that was placed on top of the image this helps the visibility of it as well as separates it from the image.
5)Which of Neumeier’s Seven levels of communication are prominently used in this ad?
I think that one law that works good with this ad is sensation because this gives the viewer a sensation of being fresh and clean. The colors help give this feeling. The other law that works well is identification. Any one that would be interested in this product would recognize the brad. Gillete as made good men’s products for many years.
6)What are the cultural values promoted in this advertisement?
One cultural value that could is being promoted is the is ad is being in good shape and having good hygiene. In our cultural people are looked down on if they do not have good hygiene. They also used a man that was in good shape which would lead you to believe that if you use this product that you can have a body like him.
7)What works or doesn't work about this advertisement?
I think that every thing about this ad works well. The text in somewhat of a text box works well. Also the colors that were used work well together.
Nautica

1)What is the purpose of the ad your bringing in?
The purpose of the this ad is to sell Nautica products. The ad is wanting the viewer to visit their web page to buy their products.
2)Who is the intended audience?
I think that the intended audience of this ad would be middle aged men. Maybe businessmen that are looking for high quality and more expensive clothes.
3)What does the advertisement look like?
This ad is very simple. It shows a man in a suit walking towards the viewer. The man is in mid stride with one hand in his pocket. Along the bottom is the brad name in a san serif type face in white. In a smaller size of the same type face it gives the web site for the viewer to visit. The colors in the ad a very natural.
4)How does the visual and textual content of the ad work together to create a persuasive argument?
The image and txt work very well together they are both natural colors. This makes it ad very easy on the eyes to look at. The suit and man that is wearing the suit are both clean cut. The text matches this with the sharp edges of the sand serif type face that it is.
5)Which of Neumeier’s Seven levels of communication are prominently used in this ad?
Perception could work in this design because of the movement that is created with the man walking in mid stride. Sensation could also work because the ad uses an attractive person which might make the person think that if they wear this brand of clothes that they will look like the man in the ad.
6)What are the cultural values promoted in this advertisement?
I think that a cultural value of this ad would be the fact that in our society people tend to dress for success. If you wear their product you will become a successful person.
7)What works or doesn't work about this advertisement?
I think that this an successful ad and every thing in this add works well together. Their are really only two elements the text and a single image. It is a simple and straight to the point ad.
Patron

1)What is the purpose of the ad your bringing in?
The purpose of this ad is to get the viewer to purchase their product. They are trying to get you to drink their brad of tequila over all the other brands. The ad is telling you that their product is “simply perfect”.
2)Who is the intended audience?
The intended audience of this product is for a person that is of legal age to drink alcoholic beverages. Specifically the ones that prefer to drink tequila.
3)What does the advertisement look like?
This is a very simple ad. The ad consists of very little text and a image of the product. The image of the product is located in the center of the page along the bottom. At the top of the page there are two squares that are the same right next to each other. In one square is the word “zig” and the the other “zag”. Under the two squares the text reads “some perfection is debatable.”. To the right of the bottle the text reads “some is not.”. Then “made by hand from 100% blue agave. The world’s #1 ultra-premium tequila.” Below that and alined a little further to the right is says “simply perfect” and gives the web sight that you could find this product at. This text is in orange and when the rest of the text is in black. The ad is on a white background. At the very top of the page there is a very light gray water mark of a pattern that runs across the top of the page.
4)How does the visual and textual content of the ad work together to create a persuasive argument?
The text and the image work well together. The text at the top of the page shows something that contrasts with the image at the bottom of the page. This also explains the text that was chosen for this piece. The design and text work well together. This ad also works good because the product have a very recognizable image and that is that part of the ad that your eye sees first.
5)Which of Neumeier’s Seven levels of communication are prominently used in this ad?
Sensation is one of the laws that would work for this ad because some people can associate drinking tequila with a pleasant feeling. Along with this same reason the law of Emotion fits for this ad. The text in this ad requires some intellect. I also think that identification would also work in this ad because patron is a well recognized product. their square bottle with out the label would still be known as patron.
6)What are the cultural values promoted in this advertisement?
The cultural values that this product would be promoting would be drinking. It would be targeting cultures that like to drink tequila.
7)What works or doesn't work about this advertisement?
I believe that this ad works well. the only way that this ad would not work good is if the person viewing the ad was not intelligent and did not understand what the text was saying.

Sunday, January 25, 2009

300 Words

rape, sex, men, women, dark, ally, little boy, preast, drunk, drinking, knife, bolder, struggle, night, pepper spray, flashlight, walking, running, scared, fear, date rape, drugs, unconscious, rope, frightened, bruises, force, unwanted, discussing, blood, cuts, scratches, nails, punches, self defense, unwanted, crazy, creepers, peeping tom, weapon, gun, money, valuables, playground, minority, rain, lights, cops, jail, assault, rape kit, clubs, party, online praetor, computer, abusive, Internet, college, students, insist, children, stockers, kids, family, plan b, plan parent hood, abortion, babies, retirement homes, mentally ill, sick, twisted, perverted, disturbing, dumb, ghetto, blackout, gangs, truck driver, worker, dirty, foul, police, hand cuffs, court, court fees, parking ticket, kind, Michel Jackson, never land ranch, pleasure, black or white, fan, wind, snow, weather, any where, every where, boy girl, challenged, whistle, candles, date, grandpa, grandma, mom, dad, dreams, nightmare, fetish, bondage, whips, chains, cake, brownies, food, dinner, lunch, breakfast, morning, stank, slut, whore, mean, nice, tall, short, she, he, music, fall, trip, adventure, emotion, therapy, help,annulment, sprint, hit, scream, yell, cry, sleeve, pants, clothes, open, closed, shirt, force,jewelry, earrings, destroy, stomp, fly, laugh, door, closed, room, hotel, sweet, motel, hallways,  doorways, handle, door nob, hiding, secret, TV, cable, remote, mouse, keyboard, unprotected, std, genera, herpes, sliphiles, red, blood, park, school, house, car, bus, party, pole, down, up, constraints, rapist, victim, law, strong, weak, human rights, lock, dead bolt, singing, karaoke, candy, stranger, ice cream, van, danger, 911, backpack, bags, fanny pack, purse, apartment, camera, pictures, photos, scam, frame, kobe brant, ring, marriage, cheating, devours, tragedy, games, playing, foreplay, porn, sex agenda, psa, hotline, friends, relationship, boyfriend, girlfriend, costume, hat, bandana, lost, helpless, skin, showing, dress, skirt, heals, dirtbag, shoes, bush, tree, job, god, morning, ball, pet, dog, cat, scar, smack, profanity, underwear, depressed, no, yes, maybe, never, stop, quit, don’t, board, brick, wall, kill, death. 



Tuesday, January 20, 2009

Five ideas for public service announcements
1. Under age drinking
2. Childhood starvation
3. Sports programs for under privileged kids
4. Smoking
5. Safe sex