Country Jam forms of Advertisement
Billboard
This will reach the target audience because the target audience can drive therefore they will be on the road and be able to see the billboard. I intend this to be the first piece of the campaign that the viewer sees and this will lead them to either the web sight or to pick up a one of the brochure’s.
Brochure
I plan to have brochure’s at the local country radio stations and at some of the restaurants around town. The brochure will have the line up of the singers on it and when they are going to be singing. This way people can come to see the singers that they want to see sing. This part of the campaign will give the consumer the chance to have some piece of physical paper to hold on to that will remind them of the event.
Website
The website will be there so that once the viewer has seen one of the other forms of advertisement and want the have more information about the event they will be able to retrieve it. This will help the rest of the ad’s and mainly give more information.
Tuesday, March 17, 2009
County Jam
What is the purpose of this project?
The purpose of this project is to inform people when the event is taking place, where the event is taking place, and who will be at the event.
What are you hoping to achieve?
With this advertisement I am hoping to inform people when this event is taking place, where this event is taking place, and who will be at the event.
Who is the audience for this campaign?
The intended audience for this campaign in mostly teenage to young adults. At the very largest I would have to say 16 to 40 year olds. Mainly people that are interested in country music.
What is the core message?
The message that I am trying to send with this campaign is informative. I want county music fans to know about the event that is going to take place. I think that this is a good way to see lots of singers at one place and the price is good for the singers that will be there.
What is the point that you want the viewer to walk away with?
I want the viewer to walk away knowing the dates that the event is taking place and where the event is taking place.
What do you want the audience to do?
I want the viewers of the advertisements to know when the event is and plan to attend the event.
How will the audience benefit from what your selling?
I believe that that the audience will benefit form coming to country because they will get to see some of the top names in country all in one spot and will not have to attend many different concerts to see the stars that they want to see. This way they will about the price of one concert to see 4 days worth of the top country singers.
What is the purpose of this project?
The purpose of this project is to inform people when the event is taking place, where the event is taking place, and who will be at the event.
What are you hoping to achieve?
With this advertisement I am hoping to inform people when this event is taking place, where this event is taking place, and who will be at the event.
Who is the audience for this campaign?
The intended audience for this campaign in mostly teenage to young adults. At the very largest I would have to say 16 to 40 year olds. Mainly people that are interested in country music.
What is the core message?
The message that I am trying to send with this campaign is informative. I want county music fans to know about the event that is going to take place. I think that this is a good way to see lots of singers at one place and the price is good for the singers that will be there.
What is the point that you want the viewer to walk away with?
I want the viewer to walk away knowing the dates that the event is taking place and where the event is taking place.
What do you want the audience to do?
I want the viewers of the advertisements to know when the event is and plan to attend the event.
How will the audience benefit from what your selling?
I believe that that the audience will benefit form coming to country because they will get to see some of the top names in country all in one spot and will not have to attend many different concerts to see the stars that they want to see. This way they will about the price of one concert to see 4 days worth of the top country singers.
Monday, March 16, 2009
Vacuum ad from Germany
1)What is the purpose of the ad your bringing in?
The purpose of this ad is to sell vacuum’s.
2)Who is the intended audience?
The intended audience of this ad would be women that are looking to buy a vacuum. I say women because this ad is showing that women are in charge of the the house.
3)What does the advertisement look like?
This ad is a picture of of a women with high heals on and one foot on top of a vacuum. The women has a man tied up. Both of them are not wearing very many clothes.
4)How does the visual and textual content of the ad work together to create a persuasive argument?
There in not any text on this ad. The only thing that is close to text on this ad is an X with a circle around it in the bottom right hand corner.
5)Which of Neumeier’s Seven levels of communication are prominently used in this ad?
This ad mainly uses the sensation level of communication. This is a very sexual ad in terms of the pose that the figure is in and the amount of clothes that are both wearing.
6)What are the cultural values promoted in this advertisement?
I believe that the cultural values in this ad are that in our society sex sells and thats what this ad is doing.
7)What works or doesn't work about this advertisement?
I don’t think that this ad works very well at all. I can see how this shows that women can be more dominate over men at times and not have to stay at home and clean the house. Other that this I don’t really see how this ad works for selling vacuum’s.
1)What is the purpose of the ad your bringing in?
The purpose of this ad is to sell vacuum’s.
2)Who is the intended audience?
The intended audience of this ad would be women that are looking to buy a vacuum. I say women because this ad is showing that women are in charge of the the house.
3)What does the advertisement look like?
This ad is a picture of of a women with high heals on and one foot on top of a vacuum. The women has a man tied up. Both of them are not wearing very many clothes.
4)How does the visual and textual content of the ad work together to create a persuasive argument?
There in not any text on this ad. The only thing that is close to text on this ad is an X with a circle around it in the bottom right hand corner.
5)Which of Neumeier’s Seven levels of communication are prominently used in this ad?
This ad mainly uses the sensation level of communication. This is a very sexual ad in terms of the pose that the figure is in and the amount of clothes that are both wearing.
6)What are the cultural values promoted in this advertisement?
I believe that the cultural values in this ad are that in our society sex sells and thats what this ad is doing.
7)What works or doesn't work about this advertisement?
I don’t think that this ad works very well at all. I can see how this shows that women can be more dominate over men at times and not have to stay at home and clean the house. Other that this I don’t really see how this ad works for selling vacuum’s.
Herald Towers Real Estate
1)What is the purpose of the ad your bringing in?
The purpose of this ad is to sell real estate.
2)Who is the intended audience?
I would say that the audience for this ad is a younger couple who is looking to buy real estate or change form the company they already have.
3)What does the advertisement look like?
The ad has two figures in it. There is a woman sitting on a man’s back and it looks as tho she is riding him like a horse or just spanking him, it is hard to tell. Either way the women is meant to have the power in the decision of what real estate company to choose.
4)How does the visual and textual content of the ad work together to create a persuasive argument?
This was a two page ad and i only have the half with the image on it. the other page of the ad had the text on it. So since there is no text i can’t really answer this question.
5)Which of Neumeier’s Seven levels of communication are prominently used in this ad?
This ad mainly uses the sensation level of communication. This is a very sexual ad in terms of the pose that the figure is in and the amount of clothes that the man is wearing. They are also laying on a bed which could also be a sexual reference.
6)What are the cultural values promoted in this advertisement?
I believe that the cultural values in this ad are that in our society sex sells and thats what this ad is doing.
7)What works or doesn't work about this advertisement?
I don’t think any part about this ad works. Two people on a bed laying on top of each other really has nothing to do with real estate. Therefore i don’t think this ad works.
1)What is the purpose of the ad your bringing in?
The purpose of this ad is to sell real estate.
2)Who is the intended audience?
I would say that the audience for this ad is a younger couple who is looking to buy real estate or change form the company they already have.
3)What does the advertisement look like?
The ad has two figures in it. There is a woman sitting on a man’s back and it looks as tho she is riding him like a horse or just spanking him, it is hard to tell. Either way the women is meant to have the power in the decision of what real estate company to choose.
4)How does the visual and textual content of the ad work together to create a persuasive argument?
This was a two page ad and i only have the half with the image on it. the other page of the ad had the text on it. So since there is no text i can’t really answer this question.
5)Which of Neumeier’s Seven levels of communication are prominently used in this ad?
This ad mainly uses the sensation level of communication. This is a very sexual ad in terms of the pose that the figure is in and the amount of clothes that the man is wearing. They are also laying on a bed which could also be a sexual reference.
6)What are the cultural values promoted in this advertisement?
I believe that the cultural values in this ad are that in our society sex sells and thats what this ad is doing.
7)What works or doesn't work about this advertisement?
I don’t think any part about this ad works. Two people on a bed laying on top of each other really has nothing to do with real estate. Therefore i don’t think this ad works.
Sony Play station
1)What is the purpose of the ad your bringing in?
The purpose of this ad is to sell the sony play station 2.
2)Who is the intended audience?
I think that the intended audience of this product would be teenagers. Mostly teenagers that are interested in playing video games.
3)What does the advertisement look like?
This ad has a girl in that ad that is covered in gold. This girl is on a bed the bed is has pillows on the bed and that are in the shape of the the buttons on a play station controller. The girl is in a very revealing night gound.
4)How does the visual and textual content of the ad work together to create a persuasive argument?
The only words in on the entire ad are in the upper left conner. The text only says ps2. The text has hight contrast with the rest of the ad so therefore the text works well in the ad. The only problem with the text is the size. It could be a little bigger.
5)Which of Neumeier’s Seven levels of communication are prominently used in this ad?
This ad mainly uses the sensation level of communication. This is a very sexual ad in terms of the pose that the figure is in and the amount of clothes that she is wearing. Another one that this ad uses is identification. The way that this is used is in the brand. The viewer would have to identify the brand and their type of product to be persuaded to buy the product.
6)What are the cultural values promoted in this advertisement?
I believe that the cultural values in this ad are that in our society sex sells and thats what this ad is doing.
7)What works or doesn't work about this advertisement?
I think that this ad works well and is very creative. The only thing that I would change about this ad is what I stated before is making the text bigger.
1)What is the purpose of the ad your bringing in?
The purpose of this ad is to sell the sony play station 2.
2)Who is the intended audience?
I think that the intended audience of this product would be teenagers. Mostly teenagers that are interested in playing video games.
3)What does the advertisement look like?
This ad has a girl in that ad that is covered in gold. This girl is on a bed the bed is has pillows on the bed and that are in the shape of the the buttons on a play station controller. The girl is in a very revealing night gound.
4)How does the visual and textual content of the ad work together to create a persuasive argument?
The only words in on the entire ad are in the upper left conner. The text only says ps2. The text has hight contrast with the rest of the ad so therefore the text works well in the ad. The only problem with the text is the size. It could be a little bigger.
5)Which of Neumeier’s Seven levels of communication are prominently used in this ad?
This ad mainly uses the sensation level of communication. This is a very sexual ad in terms of the pose that the figure is in and the amount of clothes that she is wearing. Another one that this ad uses is identification. The way that this is used is in the brand. The viewer would have to identify the brand and their type of product to be persuaded to buy the product.
6)What are the cultural values promoted in this advertisement?
I believe that the cultural values in this ad are that in our society sex sells and thats what this ad is doing.
7)What works or doesn't work about this advertisement?
I think that this ad works well and is very creative. The only thing that I would change about this ad is what I stated before is making the text bigger.
Calvin Klein
1)What is the purpose of the ad your bringing in?
The purpose of the Calvin Klein is to sell their clothing. I think jeans are the main product that they are selling in this ad.
2)Who is the intended audience?
The intended audience of this ad would be women who are looking to buy jeans from Calvin Klein.
3)What does the advertisement look like?
This ad has a picture of a women in the jeans and she appears to be crawling on a bed the is next to a window that over looks the city. The girl is wearing the jeans and a very small top that shows a lot of skin.
4)How does the visual and textual content of the ad work together to create a persuasive argument?
I think that the image and text work well together. The text is some what over lapped on the the figure in the image. The color differences allows the text to be read clearly. Over all I think that ad works very well.
5)Which of Neumeier’s Seven levels of communication are prominently used in this ad?
This ad mainly uses the sensation level of communication. This is a very sexual ad in terms of the pose that the figure is in and the amount of clothes that she is wearing. Another one that this ad uses is identification. The way that this is used is in the brand. The viewer would have to identify the brand and their type of clothes to be persuaded to buy the product.
6)What are the cultural values promoted in this advertisement?
I believe that the cultural values in this ad are that in our society sex sells and thats what this ad is doing.
7)What works or doesn't work about this advertisement?
I don’t see any thing that does not get the point of this ad across to the viewer. So I think that ad is doing what they intended it to do.
1)What is the purpose of the ad your bringing in?
The purpose of the Calvin Klein is to sell their clothing. I think jeans are the main product that they are selling in this ad.
2)Who is the intended audience?
The intended audience of this ad would be women who are looking to buy jeans from Calvin Klein.
3)What does the advertisement look like?
This ad has a picture of a women in the jeans and she appears to be crawling on a bed the is next to a window that over looks the city. The girl is wearing the jeans and a very small top that shows a lot of skin.
4)How does the visual and textual content of the ad work together to create a persuasive argument?
I think that the image and text work well together. The text is some what over lapped on the the figure in the image. The color differences allows the text to be read clearly. Over all I think that ad works very well.
5)Which of Neumeier’s Seven levels of communication are prominently used in this ad?
This ad mainly uses the sensation level of communication. This is a very sexual ad in terms of the pose that the figure is in and the amount of clothes that she is wearing. Another one that this ad uses is identification. The way that this is used is in the brand. The viewer would have to identify the brand and their type of clothes to be persuaded to buy the product.
6)What are the cultural values promoted in this advertisement?
I believe that the cultural values in this ad are that in our society sex sells and thats what this ad is doing.
7)What works or doesn't work about this advertisement?
I don’t see any thing that does not get the point of this ad across to the viewer. So I think that ad is doing what they intended it to do.
Thursday, March 5, 2009
Sunday, March 1, 2009
Cupertino California
Cupertino, California is a suburban city in Santa Clara County Valley, California, directly west of San Jose on the Western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains, as well as at the southern end of the San Francisco Bay. The town holds 50,546 People.
Sports Center
Fitness Center
LifeFitness cardio equipment
Star Trec strength training equipment
Expanded free weight area
child watch
Personal Training
Full survice pro shop
Teen center
Basketball, Table tennis, racquetball, volleyball, Badminton, Tennis
Pilates, Yoga, Body Sculpting, Circuit Training, Core Conditioning, Aerobics
Festivals and Events
Cupertino Farmer’s Market
Lunar New year Unity Parade
Big Bunny Fun Run
The Cherry Blossom Festival
CREST Awards
Summer Concert Series
Tree Shakespeare in the Park
Cinema at Sundown
Fall Festival
Tournament of Bands
Community Tree Lighting
Breakfast With Santa
Public Art
Fine Arts Grants
Distinguished Artists
The Fine Arts Commission
Lots of Fine Art displays through out the Town
Parks and Recreation
“The city of Cupertino Parks and Recreation Department is committed to providing opportunities, resources, and services t the community to enhance the quality of people's lives through recreational, educational, and cultural experiences”
City Parks
Blackberry Farm
Cali Mill Plaza
Creekside Park
Hoover Park
Jollyman Park
Linda Vista Park
McClellan Ranch Park
Memorial Park
Monta Vista park
Portal Park
Somerset Square Park
Three Oaks Park
Varian Park
Wilson Park
What To See
Cupertino historical Museum
California History Center and foundation
Planetarium at De Anza
Flint Center for the Performing Arts
De Anza College
City Hall
Cupertino Library
See an show at Flint Center of Performing Arts
-The pirmary economic activity was fruit agriculture. Almost all of the land within Cupertino’s present-day boundries were covered by prune, plum, apricot, and cherry orchards.
-In the 1960’s this all turned in VALLCO Park (A large business and industrial park)
-In 1967 De Anza Community College opened. Now around 22,000 students attend. Other Colleges in the area and The University of California, Santa Cruz and the University of San Francisco. These are both satellite.
-The city is the “heart” of Silicon Valley, as many semi-conductor and computer companies were founded here.
Hewlett-Packard, Trend Micro, Packeteer, Chordiant, Portal Software and Symantec, IBM, MySQL and Sun Microsystems.
These are mostly headquarters, very little manufacturing actually takes place in the city
-One of the major employers in the area is the aggregate rock quarry and cement plant
-Cupertino is the default location for the weather application on the Apple iPhone and iPod Touch, This is because the Apple inc.
-Visiting Cupertino- A Short drive can take you south to san Jose and the Campuses of the World’s leading technology firms, north to Sand Francisco and the Bay, or West to the redwoods of the peninsula and the shores of the Pacific.
-One of the friendliest climates in the U.S.
-150 Acres of Parkland including a 9-hole golf course (most affordable)
-Wide Range of Restaurants from around the world.
Cupertino, California is a suburban city in Santa Clara County Valley, California, directly west of San Jose on the Western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains, as well as at the southern end of the San Francisco Bay. The town holds 50,546 People.
Sports Center
Fitness Center
LifeFitness cardio equipment
Star Trec strength training equipment
Expanded free weight area
child watch
Personal Training
Full survice pro shop
Teen center
Basketball, Table tennis, racquetball, volleyball, Badminton, Tennis
Pilates, Yoga, Body Sculpting, Circuit Training, Core Conditioning, Aerobics
Festivals and Events
Cupertino Farmer’s Market
Lunar New year Unity Parade
Big Bunny Fun Run
The Cherry Blossom Festival
CREST Awards
Summer Concert Series
Tree Shakespeare in the Park
Cinema at Sundown
Fall Festival
Tournament of Bands
Community Tree Lighting
Breakfast With Santa
Public Art
Fine Arts Grants
Distinguished Artists
The Fine Arts Commission
Lots of Fine Art displays through out the Town
Parks and Recreation
“The city of Cupertino Parks and Recreation Department is committed to providing opportunities, resources, and services t the community to enhance the quality of people's lives through recreational, educational, and cultural experiences”
City Parks
Blackberry Farm
Cali Mill Plaza
Creekside Park
Hoover Park
Jollyman Park
Linda Vista Park
McClellan Ranch Park
Memorial Park
Monta Vista park
Portal Park
Somerset Square Park
Three Oaks Park
Varian Park
Wilson Park
What To See
Cupertino historical Museum
California History Center and foundation
Planetarium at De Anza
Flint Center for the Performing Arts
De Anza College
City Hall
Cupertino Library
See an show at Flint Center of Performing Arts
-The pirmary economic activity was fruit agriculture. Almost all of the land within Cupertino’s present-day boundries were covered by prune, plum, apricot, and cherry orchards.
-In the 1960’s this all turned in VALLCO Park (A large business and industrial park)
-In 1967 De Anza Community College opened. Now around 22,000 students attend. Other Colleges in the area and The University of California, Santa Cruz and the University of San Francisco. These are both satellite.
-The city is the “heart” of Silicon Valley, as many semi-conductor and computer companies were founded here.
Hewlett-Packard, Trend Micro, Packeteer, Chordiant, Portal Software and Symantec, IBM, MySQL and Sun Microsystems.
These are mostly headquarters, very little manufacturing actually takes place in the city
-One of the major employers in the area is the aggregate rock quarry and cement plant
-Cupertino is the default location for the weather application on the Apple iPhone and iPod Touch, This is because the Apple inc.
-Visiting Cupertino- A Short drive can take you south to san Jose and the Campuses of the World’s leading technology firms, north to Sand Francisco and the Bay, or West to the redwoods of the peninsula and the shores of the Pacific.
-One of the friendliest climates in the U.S.
-150 Acres of Parkland including a 9-hole golf course (most affordable)
-Wide Range of Restaurants from around the world.
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