Herald Towers Real Estate

1)What is the purpose of the ad your bringing in?
The purpose of this ad is to sell real estate.
2)Who is the intended audience?
I would say that the audience for this ad is a younger couple who is looking to buy real estate or change form the company they already have.
3)What does the advertisement look like?
The ad has two figures in it. There is a woman sitting on a man’s back and it looks as tho she is riding him like a horse or just spanking him, it is hard to tell. Either way the women is meant to have the power in the decision of what real estate company to choose.
4)How does the visual and textual content of the ad work together to create a persuasive argument?
This was a two page ad and i only have the half with the image on it. the other page of the ad had the text on it. So since there is no text i can’t really answer this question.
5)Which of Neumeier’s Seven levels of communication are prominently used in this ad?
This ad mainly uses the sensation level of communication. This is a very sexual ad in terms of the pose that the figure is in and the amount of clothes that the man is wearing. They are also laying on a bed which could also be a sexual reference.
6)What are the cultural values promoted in this advertisement?
I believe that the cultural values in this ad are that in our society sex sells and thats what this ad is doing.
7)What works or doesn't work about this advertisement?
I don’t think any part about this ad works. Two people on a bed laying on top of each other really has nothing to do with real estate. Therefore i don’t think this ad works.