Sony Play station

1)What is the purpose of the ad your bringing in?
The purpose of this ad is to sell the sony play station 2.
2)Who is the intended audience?
I think that the intended audience of this product would be teenagers. Mostly teenagers that are interested in playing video games.
3)What does the advertisement look like?
This ad has a girl in that ad that is covered in gold. This girl is on a bed the bed is has pillows on the bed and that are in the shape of the the buttons on a play station controller. The girl is in a very revealing night gound.
4)How does the visual and textual content of the ad work together to create a persuasive argument?
The only words in on the entire ad are in the upper left conner. The text only says ps2. The text has hight contrast with the rest of the ad so therefore the text works well in the ad. The only problem with the text is the size. It could be a little bigger.
5)Which of Neumeier’s Seven levels of communication are prominently used in this ad?
This ad mainly uses the sensation level of communication. This is a very sexual ad in terms of the pose that the figure is in and the amount of clothes that she is wearing. Another one that this ad uses is identification. The way that this is used is in the brand. The viewer would have to identify the brand and their type of product to be persuaded to buy the product.
6)What are the cultural values promoted in this advertisement?
I believe that the cultural values in this ad are that in our society sex sells and thats what this ad is doing.
7)What works or doesn't work about this advertisement?
I think that this ad works well and is very creative. The only thing that I would change about this ad is what I stated before is making the text bigger.