Patron

1)What is the purpose of the ad your bringing in?
The purpose of this ad is to get the viewer to purchase their product. They are trying to get you to drink their brad of tequila over all the other brands. The ad is telling you that their product is “simply perfect”.
2)Who is the intended audience?
The intended audience of this product is for a person that is of legal age to drink alcoholic beverages. Specifically the ones that prefer to drink tequila.
3)What does the advertisement look like?
This is a very simple ad. The ad consists of very little text and a image of the product. The image of the product is located in the center of the page along the bottom. At the top of the page there are two squares that are the same right next to each other. In one square is the word “zig” and the the other “zag”. Under the two squares the text reads “some perfection is debatable.”. To the right of the bottle the text reads “some is not.”. Then “made by hand from 100% blue agave. The world’s #1 ultra-premium tequila.” Below that and alined a little further to the right is says “simply perfect” and gives the web sight that you could find this product at. This text is in orange and when the rest of the text is in black. The ad is on a white background. At the very top of the page there is a very light gray water mark of a pattern that runs across the top of the page.
4)How does the visual and textual content of the ad work together to create a persuasive argument?
The text and the image work well together. The text at the top of the page shows something that contrasts with the image at the bottom of the page. This also explains the text that was chosen for this piece. The design and text work well together. This ad also works good because the product have a very recognizable image and that is that part of the ad that your eye sees first.
5)Which of Neumeier’s Seven levels of communication are prominently used in this ad?
Sensation is one of the laws that would work for this ad because some people can associate drinking tequila with a pleasant feeling. Along with this same reason the law of Emotion fits for this ad. The text in this ad requires some intellect. I also think that identification would also work in this ad because patron is a well recognized product. their square bottle with out the label would still be known as patron.
6)What are the cultural values promoted in this advertisement?
The cultural values that this product would be promoting would be drinking. It would be targeting cultures that like to drink tequila.
7)What works or doesn't work about this advertisement?
I believe that this ad works well. the only way that this ad would not work good is if the person viewing the ad was not intelligent and did not understand what the text was saying.