Nautica

1)What is the purpose of the ad your bringing in?
The purpose of the this ad is to sell Nautica products. The ad is wanting the viewer to visit their web page to buy their products.
2)Who is the intended audience?
I think that the intended audience of this ad would be middle aged men. Maybe businessmen that are looking for high quality and more expensive clothes.
3)What does the advertisement look like?
This ad is very simple. It shows a man in a suit walking towards the viewer. The man is in mid stride with one hand in his pocket. Along the bottom is the brad name in a san serif type face in white. In a smaller size of the same type face it gives the web site for the viewer to visit. The colors in the ad a very natural.
4)How does the visual and textual content of the ad work together to create a persuasive argument?
The image and txt work very well together they are both natural colors. This makes it ad very easy on the eyes to look at. The suit and man that is wearing the suit are both clean cut. The text matches this with the sharp edges of the sand serif type face that it is.
5)Which of Neumeier’s Seven levels of communication are prominently used in this ad?
Perception could work in this design because of the movement that is created with the man walking in mid stride. Sensation could also work because the ad uses an attractive person which might make the person think that if they wear this brand of clothes that they will look like the man in the ad.
6)What are the cultural values promoted in this advertisement?
I think that a cultural value of this ad would be the fact that in our society people tend to dress for success. If you wear their product you will become a successful person.
7)What works or doesn't work about this advertisement?
I think that this an successful ad and every thing in this add works well together. Their are really only two elements the text and a single image. It is a simple and straight to the point ad.