Gillete

1)What is the purpose of the ad your bringing in?
The purpose of this ad is to introduce a new body wash for men. This body wash is better than other products because it not only cleans your body it hydrates your skin as well. This ad’s intentions are to make you buy this product.
2)Who is the intended audience?
The intended audience of this product would be men. I would say that any age man that would like his body wash to clean and hydrate his skin at the same time. I think that most likely age range to buy this product would be between 18 and 30.
3)What does the advertisement look like?
The advertisement has an image of a man using the the product. The image takes up most of the page. At the bottom of the page there is an image of the product as it would appear in the store. I think that this is very effective because if some one saw this ad and wanted to go buy the product they would have a reference and know what they were looking for. The the right of the product is a short description of the the product is and what is so good about it. In the very bottom right corner is the company logo and slogan. Where the text is located there is a gradient band so the text is not lost in the image. This band is placed over the image. The colors of the product are used in the though out the entire ad. The colors in the ad are very masculine colors. This was a good choice because of the target audience being men.
4)How does the visual and textual content of the ad work together to create a persuasive argument?
These two work together very well. the text is al white and placed on different color backgrounds to emphasize the more important parts. As well as the use of different sizes of text. The text is all located on the gradient band that was placed on top of the image this helps the visibility of it as well as separates it from the image.
5)Which of Neumeier’s Seven levels of communication are prominently used in this ad?
I think that one law that works good with this ad is sensation because this gives the viewer a sensation of being fresh and clean. The colors help give this feeling. The other law that works well is identification. Any one that would be interested in this product would recognize the brad. Gillete as made good men’s products for many years.
6)What are the cultural values promoted in this advertisement?
One cultural value that could is being promoted is the is ad is being in good shape and having good hygiene. In our cultural people are looked down on if they do not have good hygiene. They also used a man that was in good shape which would lead you to believe that if you use this product that you can have a body like him.
7)What works or doesn't work about this advertisement?
I think that every thing about this ad works well. The text in somewhat of a text box works well. Also the colors that were used work well together.